Networking and blogging go hand in hand. It can be hard to stand out as a blogger especially for new bloggers as the blogging community is growing at such a fast pace. If you want to get your content out there, gain credibility, and build a business then you need to engage and connect with others in your community. Here is how to network as a blogger in 4 simple ways!
GUEST POST/COLLABORATE WITH OTHERS
This is one of the best ways to get your blog out there. Many people seem to get confused between the two. Guest posting is basically when you write a blog post for another blogger on their blog. You could even write articles for magazines. Collaborating with another blogger means that you both come up with a common topic that you will talk about on your own blogs. You will; however, provide a link to the other blogger’s post in your blog post. Both of these can be very beneficial in increasing your blog exposure. This is a great way to get new readers to your blog and increase your blog traffic. This is also crucial for off page SEO. The more high-value backlinks you have (sites with a higher DA will provide you with high-value backlinks), the higher Google will rank your site. Do not forget to engage with readers once your guest post has gone up. By engaging with them, you can form a connection with them. This will increase the chances of them visiting your blog.
USE SOCIAL MEDIA
My first year of blogging, I did not use any social media to promote my blog. Thinking back, it is crazy to me the amount of exposure I was missing out on. Instagram, Twitter and Pinterest are great ways to find bloggers from the same niche as you. Instagram can definitely be a bit more competitive but it is one of the biggest social media around and is a great way to connect with brands as well. If you have some close blogger friends who have worked with a brand you are interested in working with, you could perhaps ask them the brand’s PR email and land yourself a collaboration! Having said that, my personal favourite social media for blogging would have to be Twitter! Twitter has the most supportive and welcoming blogging community. Not only have I found so many amazing bloggers through Twitter but my traffic literally doubled once I started using it to promote my blog. Taking part in weekly comment threads and blogger chats is a great way to network as a blogger and find other great blogs. You can read all about how to do that in my ‘4 WAYS TO INCREASE YOUR BLOG TRAFFIC THROUGH TWITTER!‘ blog post. Finally, we have Pinterest which I have heard is a great one too. I am currently in the process of learning about how to use it for my blog and once I do, you can definitely expect a blog post! For the time being here is a great one by Ruth that you can check out: “HOW TO REACH 1 MILLION VIEWERS ON PINTEREST IN LESS THAN 3 MONTHS“.
INTERACTION IS KEY
You can not expect to network successfully as a blogger without actually putting in the effort and interacting. Remember, interaction is a 2-way street. If you are not willing to give, you are not going to get anything back. This is especially important for new bloggers. Put in the effort to leave genuine comments on other blogger’s posts, share their content and show support. After a while, you will notice others giving you the same love and support that you have given them. Also, please do not be that person who does not reply to comments that readers leave you on your posts. That is the best way to assure that they do not come back to your site! Just remember to form a relationship with your readers and because it is more about the quality rather than quantity.
‘LOOK FOR THE B-LISTERS’
I read a great tip in Darren Rowse’s post called ‘How to Promote Your Blog through Networking‘ that I had to share. She talks about how you are more likely to be more successful in networking if you reach out to smaller blogs instead of the bigger ones. I totally agree with that. Small bloggers are so much likely to give you that genuine, one-on-one interaction rather than the big ones who probably get so many requests all the time!
Networking is a crucial part of blogging. It can take some time and effort to do but the end results are always worth it. It can help you grow your blog, increase your blog traffic and land you some amazing opportunities. So, go on ahead! Get out there and network!
What are some ways you like to network as a blogger? Let me know in the comments!
THANK YOU FOR READING! xx